About JMS Media Design
About
I help organizations take control of their digital infrastructure so the work stops feeling fragile. That means stable websites, clean systems, clear ownership, and reporting that reflects reality.
I have been doing this across print, web, e-commerce, campaigns, and content for decades. The work is fundamentals: structure, consistency, measurement, and follow-through.
Most projects are not scoped clearly. People come in with stress, scattered tools, and partial access. I pull the real requirements out of the noise, stabilize what exists, and turn it into something that can be maintained without drama.
How I work
Systems first
Stability, access, backups, and routine before new features.
If the foundation is shaky, everything else becomes expensive. I start by tightening the stack so progress stops leaking through preventable issues. The goal is to make the site and the workflow boring in the best way.
- Ownership, access, and recovery routes
- Security baseline, updates, and backups
- Version control for assets and content
- Simple checklists that keep working after launch
Measurement and clarity
Dashboards, reporting, and decisions based on signals.
Most teams are trying to drive with a foggy windshield. I connect analytics, define what matters, and remove noise so decisions become obvious.
- GA4 and Search Console alignment
- Campaign tracking and attribution basics
- Content and traffic signals that guide next steps
- A review cadence that turns data into action
Clear expectations
Clear scope, clean handoff, fewer surprises.
Every project is different, but clarity is what keeps things moving. I align on success, scope, and constraints early so timelines stay realistic and momentum holds.
- Scope and deliverables that match the reality
- Timelines and tradeoffs stated up front
- Ownership and access clarified so projects do not stall
- A plan that can be maintained after launch
Calm under pressure
Isolate variables, confirm the cause, fix the root.
I have seen a lot of weak builds and half-owned stacks. When something breaks, I trace it properly. I can explain what failed, why it failed, and what to change so it does not repeat.
- Caching, DNS, permissions, plugin conflicts
- Provider changes and tracking failures
- Production issues that look like design problems
- Root cause notes and prevention steps
The bottom line: I reduce uncertainty. You get a clear map of what you have, what is working, what is broken, and what to do next.
What I deliver
Clients usually come in with scattered tools and vague stress. They leave with a system that is stable, documented, and measurable.
Stack map
A clear inventory of platforms, ownership, access, and how everything connects.
Stability plan
Updates, backups, security, performance monitoring, and routines that stop surprises.
Workflow
Templates, naming, folder structure, and posting systems people can actually follow.
Reporting
Simple dashboards and a recurring review that turns data into next actions.
Experience
A quick, plain-English timeline. The through line is the same: design, infrastructure, campaigns, and the systems that keep them working.
Advertising and Graphic Design Diploma
Humber College
1998
Traditional design fundamentals, marketing foundations, and early digital interest that turned into a long-term career path.
Print shops and production
Mechanical artwork and print systems
Early career
Hands-on production experience that built discipline, file hygiene, and the habit of shipping clean work under deadlines.
Founder
JMS Creations
Independent
Business promotion and production work that expanded into broader digital services and long-term client support.
Co-founder
JMS Media Design
2007 onward
Early hosting, custom e-commerce solutions, and digital advertising adoption before modern off-the-shelf platforms were standard.
Contract creative and marketing support
Philip Dandurade Wines
2011 to 2020
High-volume production for a national sales organization: campaigns, menus, trade materials, POP, and advertising that made execution reliable.
Digital Manager
Parents Canada
2021
Analytics and operations, site maintenance, campaigns, and ad buying strategy focused on traffic quality, performance, and accountability.
Media Director
Creative Strategic
2022 to present
Planning and producing across web, design, campaigns, and production with a focus on cohesive execution and dependable delivery.
Notable projects and core skills
A few examples and the capabilities behind them. This is broad by design because most clients need one person who can connect the pieces.
E-commerce and web builds
From build to maintenance and ongoing improvements.
- Edenbridge Tennis: web design, site migration, and ongoing support
- Colchester Ridge: original e-commerce build and full digital architecture
- Ongoing: WordPress and WooCommerce builds, maintenance, and support
- Clean handoffs: documentation, training, and stable ownership for clients
Campaigns and operations
Structure, reporting, and delivery that holds up.
- Google Ads and Meta Ads planning, buildout, and ongoing optimization
- GA4 setup, events, conversion tracking, and attribution hygiene
- Search Console, indexing checks, sitemap management, and technical triage
- Dashboards and client reporting that reflects reality, not vanity metrics
- Content workflows: briefs, production systems, publishing, and QA
How I add value
A connector with creative depth and systems instincts.
Design is frequently debated. Systems are not. Either they work or they do not. I connect design, infrastructure, analytics, and production so the output survives contact with real operations.
- Reverse-engineer messy builds and stabilize them
- Translate goals into workable plans and timelines
- Diagnose issues quickly and document prevention
- Know when to bring in a specialist and how to brief them
AI and modern tooling
Compress time, improve clarity, keep human judgment.
I use AI for production acceleration, systems thinking, problem decomposition, client communication drafts, and internal tooling. It is a multiplier, not a substitute for judgment.
- Rapid iteration and option generation
- Break complex problems into executable steps
- Draft documentation and client-facing clarity
- Build repeatable internal workflows
Tools and software
Expert where it matters, adaptable everywhere else.
- Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects, Premiere, Character Animator
- Audio: Logic Pro, editing, mixing, deliverables
- Web: WordPress, WooCommerce, Shopify, hosting fundamentals, DNS
- Marketing: GA4, Search Console, Google Ads, Meta Ads, email platforms
- AI: practical integration to compress time, not replace judgment
If your digital world feels scattered, I can fix that
Send a brief with the current situation and what you are trying to accomplish. I will reply with the fastest path to stability and progress.